dirrtyinc.com

“Turn It Up” is the debut album by British singer-songwriter Pixie Lott, to be release on 14 September 2009. She has released two singles from the album, the chart-topper “Mama Do (Uh Oh, Uh Oh)“, and the second single, “Boys and Girls“.

First Impressions
I didn’t really get the hype of “Mama Do” in the first place and why the song is able to reach number 1 on the UK singles chart. As I give it a few more spins, the song does has it’s charm. Generally, the album is mostly about late-teen female heartaches.

Standout Tracks

• Mama Do
  First single as the album opener. Quite Mark Ronson-ish. It’s a soulful pop song, something that Duffy would record.
• Cry Me Out
  Rumoured to be the 3rd single set to release in Oct. It’s a rather good ballad with pop/soul sensibilities and witty lyrics.
• Band Aid
  Co-written and produced by Toby Gad, there’s a hint of Natasha Bedingfield in this track.
• Boys and Girls
  2nd single. Definitely a party-vibe song. The Hot Pink Delorean Remix bring this song to another higher level.
• Here We Go Again
  A RedOne production. There’s definitely RedOne beats in background. Has a cool factor.

Final Verdict
Overall, the album has soul influences. I would say it’s a hippier version of Duffy’s record. Though some songs needs a little fine-tuning as they lack character, it’s an alright album. Not fantastic, just acceptable. Pixie has the advantage though as she’s an all rounder being a singer-songwriter. Perhaps this album feels a little ‘green’ to me.

This album scores a 3 out of 5.